As one of the most recently-developed social sciences, not to mention one that seems to be consistently popular with college students, sociology is a field that truly needs a good comprehensive text. Put quite simply, this is it. Diana Kendall, a well-respected scholar and author in the field, has managed to put together a text that manages to cover all of the major subfields of the field, presenting a lot of information on each, and giving a good general overview. All of the major subpoints of sociology are covered: population studies, race/gender/ethnic relations, collective behavior, criminology, and more. In addition to providing a solid block of information for each subtopic, Kendall further invigorates her text with well-placed contemporary and classical photographs, graphs, charts, and other peripheral information. She also prefaces each chapter with a real-life example relating to the forthcoming information, a quiz about the information contained within (which sometimes will yield surprising results!), and more. Throughout the individual chapters, she also sprinkles dialogue boxes with separate takes on individual subissues relating to the major topic at hand and shows readers how they can get involved. As a bonus for the college student, certain editions of the book feature a CD with access to additional material, and a free four-month subscription to Infotrac, a well-known scholarly index.
Kendall writes well, and she presents a lot of information. Therein, however, lies my only complaint about this text: certain chapters feel overlong. Granted, sociology is a diverse field, and this book attempts to cover it all between a single set of covers. Still, some chapters are so jam-packed with information that they become somewhat tiresome. Nevertheless, it is all good information -- and all worth reading. It is a small complaint, on the whole, that does not detract from the overall quality of the text.
In summary, this is an excellent introductory text both for a college text and for the individual reader.